Sports Direct Large Format Digital Shopfront

As part of the next phase of our project delivery with Sports Direct, we were asked to implement a large format digital shopfront in their busy Middlesbrough store.


We installed a 4x3 video wall, which comprises of 12 HD, LED-backlit, high bright display panels. These panels are essential to the positioning of the video wall, designed to ensure a premium quality display in harsh and varied lighting conditions. We completed the installation with a black matte vinyl surround installed behind each display to enhance the colour definition on the video wall, ensuring maximum customer engagement, attracting passing trade and enticing customers in-store.