Touch and go: The user efficiencies of interactive interfaces

Modern-day living calls for convenience and ease of efficiencies. Consumers don’t want the hassle of waiting in queues, searching for assistance or being unable to complete basic tasks – they want simple solutions to their problems.

Here, UXG has looked at three key sectors where interactive interfaces can help improve user efficiencies, through making touch screens more accessible in consumer environments.

Appeasing commuter banes

Over the last 12 months, transport services have been in the headlines for all of the wrong reasons. Yet taking the brunt of all the problems has been the commuter, with user efficiencies being at what some would describe as an all-time low.

More prevalent with rail services, purchasing tickets has always been an issue for passengers – especially at unmanned stations and with guards not being available onboard to buy one from. And without buying a ticket before travelling comes the inevitable fines and penalties. But through having more digital solutions available, user efficiencies can be hugely increased.

Stations are now incorporating more interactive interfaces to make it easier for customers to buy tickets pre-travelling. These large touch screens make finding destinations, selecting the right type of ticket and entering any form of discounts simple and can help appease any long queues to purchase tickets at peak times. This could be taken one step further too, by having digital solutions actually on the trains for consumers to purchase tickets – a model used widely and successfully on European tram services.

Making fast food, faster

Fast food is built on the idea of convenience – the majority of those entering these franchises usually want to be in and out as quickly as possible. Queuing to place an order then waiting for it to be processed and for your food to be made can seem an eternity to the on-the-go user, but efficiencies can be improved through having interactive interfaces.

A system already adopted by McDonalds, having touch screen digital solutions where customers can select their own order can improve efficiencies in two ways: firstly, there can be reduction in queuing time for those in a hurry, and secondly, staff can focus efforts in the background (i.e. preparing orders) rather than being stood at the cashier’s till.

This doesn’t just have to be for fast food restaurants. Coffee shops could also massively benefit from incorporating this form of digital solution, freeing up the baristas to spend more time on creating the drinks rather than tending to customer orders.

Increasing retail efficiencies

With the rise of online retail, the high street must adapt to create an environment where consumers want to visit, rather than need to – you can read on a wider look at the state of high street retailing here. One of the key areas where improvements can be made is how the consumer interacts with the space, in terms of making purchasing decisions.

For example, if a customer wants to find out if a top or a pair of trousers is available in a different size, they’d usually have to find a member of staff who then would have to go look in the warehouse or stock room. However, through using an interactive interface, a store can connect its stock availability levels to the touch screen devices, allowing the consumer to efficiently see if their wanted item and size is in stock. This sort of technology is already being utilised by retail giants such as IKEA.

If the desired size or item isn’t in stock, consumers can use the interactive interface to place an in-store order – this could be done through taking no financial payment, as the consumer may not be convinced the item is definitely for them but wishes to try it on or get a feel for it. This, in return, benefits the wants of the consumer and improves the overall shopping efficiencies, through streamlining request processes.  

Through implementing interactive interfaces, high footfall areas such as train stations, coffee shops and retail stores can all improve user efficiencies. Touch screen digital solutions are the future, so brands need to embrace the innovation for the sake of the consumer and themselves.

For more information on how UXG has provided brand with digital solutions, visit our projects page.