Overview
The Lyceum Theatre in Sheffield, a historic and cultural landmark, wanted to modernise the way it shared information with visitors. With a busy calendar of performances and high levels of daily footfall, the theatre needed a reliable and eye-catching way to communicate show details and promotional content.
The Challenge
Traditional posters and static signage were struggling to keep up with the pace of show updates and seasonal programming. The theatre required:
- A dynamic display solution that could quickly adapt to new content.
- Technology that would remain clearly visible in bright ambient light conditions.
- A system that would complement the theatre’s historic architecture while delivering a modern, digital edge.
The Solution
Our team designed and installed a 1.5m x 1.5m P1.9mm LED display externally to the theatre, delivering ultra-sharp resolution and vivid colour reproduction for show information and theatre branding. This versatile LED solution allows for seamless scheduling and content updates, ensuring visitors always see the latest performance information.
To further enhance visibility, we also installed a 65” ultra-high-bright display at a key location within the theatre. With its brightness optimised for ambient conditions, the screen delivers crystal-clear advertising content, helping to promote upcoming shows and engage audiences even in well-lit areas.
The Results
- Improved visitor experience with clear, dynamic show information.
- Increased promotional reach for upcoming productions through digital advertising.
- Flexible content management enabling the theatre to instantly update schedules and promotions.
- Enhanced visual impact while maintaining harmony with the theatre’s interior.