THE CLIENT

Everlast Gyms are part of the Sports Direct/Fraser Group offering a fitness club including personal training and group exercises. They operate from 13 locations across the UK.

THE CHALLENGE

UXG were asked to design and create an innovative product that the client can use to attract it’s members to their featured deals, loyalty schemes and help grow brand awareness through an interactive platform throughout 4 locations.

THE SOLUTION

We developed a 42” Interactive PCAP Edge to Edge screen held in a mirrored glass surround with a built-in hi-resolution camera, capable of capturing images and videos using the bespoke app built by our in-house IT team. The app offers members the chance to receive and share their images by choosing to sign up to Everlast’s database and whilst not in use displays advertising content.

SUCCESS

A custom-made solution that uses a touch screen, interactive technology. It has become a unique way for the Gyms to increase customer engagement, enhance customer loyalty and encourage their members to share their experience. Ultimately increasing brand awareness through Social Media platforms.