From axe throwing to escape rooms: UX Global’s tips for maximising digital display to upsell to customers on activity-based nights out
As experts in designing, manufacturing, installing, and maintaining digital display solutions in hospitality and leisure venues from theatres to restaurants and bars, the team at UX Global (UXG) knows exactly how to bring to life and enhance experiences and facilities, as well as drive increased and repeat footfall.
In the ever-evolving landscape of hybrid entertainment, activity-based nights out which combine real world experiences with the latest immersive technology have gained immense popularity. From axe throwing, indoor bowling and shuffle-board to karaoke, escape rooms and sport simulation (including darts, golf, cricket and more), these experiences offer a unique, engaging and memorable way for people to spend their leisure time. UX Global’s home city of Leeds is a prime location and ‘sports’ many an example, with the likes of Flight Club, Roxy Lanes and Electric Shuffle all offering nights out with a difference!
In this blog, we explore how businesses in the immersive entertainment industry can leverage digital displays to enhance the customer experience and maximise upselling opportunities during activity-based nights out with the added ability to update information to the customer literally at the press of a button.
1. Digital Signage as an Interactive Guide:
Digital displays can serve as interactive guides, providing customers with information about different activities, their difficulty levels, and any ongoing promotions. Using vivid graphics and content to showcase the excitement and thrill each activity offers entices customers to try something new.
2. Real-Time Leaderboards and Competitions:
Create a sense of friendly competition by implementing real-time leaderboards on digital screens. Displaying scores, completion times, or achievements in activities like darts or bowling can encourage healthy competition among participants and motivate others to join in.
3. Personalized Recommendations:
Utilising customer data, you can personalize recommendations on digital displays. For instance, if a group has just completed an escape room, you can suggest related activities or offer discounts on complementary experiences, enhancing their overall night out and upselling to them in the process.
4. Promotional Offers and Packages:
Utilising window displays and digital menus to showcase special offers, group packages, or exclusive deals strategically placed throughout the venue adds to the digital-first offering beyond the activity area itself. Highlighting discounts for combining activities, bundling experiences or adding food & drink packages can effectively upsell to customers looking for a more comprehensive package. You can even utilise commercial transparent fridges behind the bar as advertising space.
- Interactive Maps and Timetables:
Guide customers through the venue with interactive maps and timetables displayed on digital screens. This not only enhances their overall experience but also helps in promoting lesser-known activities or those with shorter wait times.
- User-Generated Content Displays:
Encourage customers to share their experiences on social media with fun features, such as our Selfie Mirrors for Everlast Gyms! Curate and display user-generated content on digital screens, creating a dynamic and engaging atmosphere that showcases the fun others are having.
- Virtual Reality (VR) Previews:
For more complex or high-intensity activities like virtual reality experiences, use digital displays to offer previews. Let customers catch a glimpse of the adventure awaiting them, sparking interest and increasing the likelihood of upselling.
Our client HUKD Golf adopted many of the above tips in its ‘on-demand’ virtual golf hub featuring cutting edge simulators, developed for golfers of all levels to be able to play a magnitude of golf courses, like St Andrews, Pebble Beach and Spyglass Hill. Read about the digital display solutions we designed and installed for them HERE.
Digital displays play a pivotal role in enhancing the customer journey during activity-based nights out. By strategically incorporating interactive elements, personalised recommendations, and real-time information, businesses can not only provide a seamless and engaging experience but also maximize upselling opportunities. As the entertainment industry continues to innovate, leveraging digital displays is a powerful way to stay ahead and ensure customers have unforgettable nights out.
Need help bringing your venue to life with digital display? Find out more about UX Global’s Hospitality and Leisure experience HERE.
